PURITY COFFEE - A Health Conscious Coffee Company. First Time Customers Get 20% off!
Updated: May 25
How is PURITY COFFEE different from all other coffee brands?
They produce coffee with a single goal in mind…maximizing the health benefits.
In this short video, founders Andrew Salisbury and Jon Butcher discuss Purity’s relentless focus on health throughout every step of the production chain. From the beans they select to how the coffee is packaged, no corners are ever cut at the expense of health benefits. This strict adherence to their core standards is what sets Purity apart from any other coffee company in the world.
My mom, Mama Joy is an avid coffee drinker. Since it is something she likes and enjoys often (every morning), I wanted to be sure that she is putting THE cleanest and purest coffee in her body.
We are also both avid listeners of Integrative Oncology Naturopathic Doctor, Christian Gonzalez's podcast, Heal Thy Self where he explains why he drinks Purity Coffee, here . After listening to Dr. G and doing my own research, there is no other coffee that our household will drink.
Purity Coffee’s Signature 3-Step Process
While there are many coffees produced today which claim to be good for you, the signature process Purity Coffee have developed ensures you’re getting the healthiest coffee available…period. The reason for this is very simple: we optimize for health benefits during every single step of the production process.
Here’s what Purity Coffee is doing to make their coffee so healthy:
STEP 1: Health Profile We select only the highest-grade organic green coffee beans then laboratory test them to make sure they meet our standard.
STEP 2: Roasting Protocol We customize our roasts for each lot of green coffee to make certain it contains minimum toxins and maximum health benefits.
STEP 3: Freshness We pack our coffee to ensure that Purity retains its health profile and arrives to your door as fresh as the day it was roasted.
Step 1: The Purity Health Profile
Each season Purity Coffee lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.
The 5 Criteria of our Purity Health Profile
Purity estimate less than 1% of coffees worldwide fit all 5 of these…
Purity is always organic. Organic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.
Purity standards require “Near Zero Defects.” The highest standard of coffee with the least number of defects is classified as “specialty grade” and that is the Purity starting point. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.
For most coffee companies, taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.
Purity contains no mold. Ever. Mold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. Mycotoxins form from some molds. If mycotoxins are present, only a small amount can be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of carcinogenic polycyclic aromatic hydrocarbons and eliminate healthy chlorogenic acids (polyphenols) in coffee. Therefore, Purity Coffee tests their coffee as it passes through each step of the supply chain, ensuring it is free from contamination.
Purity sources sustainable coffee. Purity Coffee not only cares about the health of their coffee — Purity Coffee cares about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:
Satisfying human food needs
Enhancing environmental quality and the natural resource base upon which the agricultural economy depends
Making the most efficient use of non-renewable resources and on-farm resources to integrate, where appropriate, natural biological cycles and controls
Sustaining the economic viability of farm operations
Enhancing the quality of life for farmers and society as a whole