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  • NicoleDeRosa

DR. JACOBS NATURALS - Clean Living, Made with Love Since 2011

Updated: Nov 15, 2023

Joe + Lucy Aini started Dr. Jacobs Naturals in Brooklyn, New York with one mission in mind, to strengthen people’s lives + the lives of their loved ones each + everyday by putting their health first. They believe that people should holistically take care of their health on the inside just as much as they do on the outside – Clean Living, Made With Love.

The inception of the Dr. Jacobs Naturals brand actually stemmed from their oldest son. He was having issues with eczema + they could not find an all-natural soap that was sensitive enough for his skin, while soothing his mind.

Joe + Lucy live + breathe their mission every day, by incorporating healthy choices into their work. Each year they go on a 180-mile bike ride to raise money for Camp Simcha, a remarkable overnight camp that provides seriously ill children with a vacation from sickness, restoring their spirits + renewing their determination to fight their illness.

With this belief of clean living, Joe + Lucy began researching soaps that were healthy for the most sensitive skin, while creating holistic benefits for your mind and soul. They found that Castile soaps were wonderful for sensitive skin, but it took them researching about Dr. Jacobs, the Swiss Chemist who perfect the Castilian tradition of making Jabon de Castilla or Castile soap, to understand how to create the most natural of these soaps with the skin + aromatic characteristics in mind. All of the Dr. Jacobs Naturals Castile Soaps are 100% vegetable based (never any animal by products) + made from the highest quality natural + organic ingredients like olive + coconut oil, never palm oil, which is known for being harsh on your skin. Antioxidant rich olive + coconut oil have the ability to naturally moisturize your skin, keeping it hydrated all day with no oily residue. They also added aloe vera + Vitamin E to enhance the moisture experience.

Keeping the sense of touch + the skin in mind, Joe + Lucy wanted to create a luxurious feeling Castile soap, so they increased the viscosity two fold by adding the most natural of ingredients, sea salt + never adding any foaming agents.

  • NO TOXINS like parabens, preservatives, phthalates, artificial dyes, or artificial fragrances.

  • Gluten Free

  • Cruelty-Free

  • Vegan

  • Made in the USA

  • Non-GMO Project Certified.

I am currently using the Almond Honey Foaming Castile Hand Soap + Almond Honey Castile Liquid Soap for my Body Wash. Last night for my selfcare pampering, I opened up the Coco Loco Limeade Bar Soap + HOLY GUACAMOLE, I felt like I was TRANSPORTED to BORA BORA or MALDIVES or (fill in the blank and name your favorite island), because THAT is EXACTLY the SCENT + VIBE. It left my body + skin feeling the smoothest it has ever been!

There are 12 other Castile Body Washes to choose from here

What I also LOVE about Dr. Jacobs Naturals is that the Castile Liquid Soap that I use as my Body Wash can also be used as an All-Purpose Cleaning Spray, Produce Spray, Pet Wash + more!



In a spray bottle mix 1/4 cup Castile soap with 1 quart of water and shake to mix - remember to shake before each use.

Photo courtesy of: Wix


Place a very small amount of Castile soap into a large bowl of water + mix. Dip + swirl each piece of produce, rinse with cold, running water + pat dry.

I'm excited to try out more of Dr. Jacob's Naturals products which include:


Liquid Soap (16 oz. / 32 oz.)


Belly Jelly by Dr. Jacobs Naturals was actually the brain child of Sister-In-Law, Freda Smeke. Since she can remember Freda has always had sensitive skin + with that, has always had to be cautious about what she put on her skin. She always looked for skincare + personal care products that were made with natural/organic ingredients + always toxin free. When she became pregnant with her first child, she looked everywhere for a natural baby ultrasound gel + to her dismay, could not find one.

They began researching + formulating a multifunctional, natural ultrasound gel that may also reduce the appearance of stretch marks, yet was safe for the most sensitive skin.

They developed Belly Jelly by Dr. Jacobs Naturals + went to work to verify that it was delicate enough for the most sensitive skin + safe for mother + baby with a RIPT Test. They also worked with doctors + dermatologists to gain approval for safety + use.

Belly Jelly is the first-to-market, EWG Verified Baby Ultrasound + Stretch Mark Gel that is RIPT Sensitivity Tested + Approved, Clinically Proven, Dermatologist Approved, Cruelty Free, Non-GMO, Hypoallergenic + Vegan.

And if that wasn't enough, there is...

  • NO Gluten

  • NO Fragrance

  • NO Alcohol

  • NO Dyes

  • NO Formaldehyde

  • NO Parabens

  • NO Petrolatum

  • NO Propylene Glycol

  • NO Phthalate

  • NO Sulfates


Photo courtesy of: Wix



Place a small amount of Castile soap onto your pet's fur or into your hands + massage into a lather, then rinse.

You can choose from a variety of scents for your Pet Wash from: Almond Honey, Charcoal, Shea Butter, Coconut, Lavender, Rose, Unscented, Citrus (Orange + Ginger) + Sandalwood.

Note: Just to be on the safe side, you can show your pet's vet the ingredients before using on your fur baby!

Be sure to use my COUPON CODE below at checkout:


Shop Dr. Jacobs Naturals HERE

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