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  • NicoleDeRosa

DR. JACOBS NATURALS - Clean Living, Made with Love Since 2011

Updated: May 25


Joe and Lucy Aini started Dr. Jacobs Naturals in Brooklyn, New York with one mission in mind, to strengthen people’s lives and the lives of their loved ones each and everyday by putting their health first. They believe that people should holistically take care of their health on the inside just as much as they do on the outside – Clean Living, Made With Love.

The inception of the Dr. Jacobs Naturals brand actually stemmed from their oldest son. He was having issues with eczema and they could not find an all-natural soap that was sensitive enough for his skin, while soothing his mind.

Joe and Lucy live and breathe their mission every day, by incorporating healthy choices into their work. Each year they go on a 180-mile bike ride to raise money for Camp Simcha, a remarkable overnight camp that provides seriously ill children with a vacation from sickness, restoring their spirits and renewing their determination to fight their illness.

With this belief of clean living, Joe and Lucy began researching soaps that were healthy for the most sensitive skin, while creating holistic benefits for your mind and soul. They found that Castile soaps were wonderful for sensitive skin, but it took them researching about Dr. Jacobs, the Swiss Chemist who perfect the Castilian tradition of making Jabon de Castilla or Castile soap, to understand how to create the most natural of these soaps with the skin and aromatic characteristics in mind. All of the Dr. Jacobs Naturals Castile Soaps are 100% vegetable based (never any animal by products) and made from the highest quality natural and organic ingredients like olive and coconut oil, never palm oil, which is known for being harsh on your skin. Antioxidant rich olive and coconut oil have the ability to naturally moisturize your skin, keeping it hydrated all day with no oily residue. They also added aloe vera and Vitamin E to enhance the moisture experience.

Keeping the sense of touch and the skin in mind, Joe and Lucy wanted to create a luxurious feeling Castile soap, so they increased the viscosity two fold by adding the most natural of ingredients, sea salt, and never adding any foaming agents. Keeping true to putting health first, none of our products ever contain any toxins like parabens, preservatives, phthalates, artificial dyes, or artificial fragrances. They are gluten free, cruelty-free, vegan, made in the USA, and Non-GMO Project Certified.

Lastly, Joe and Lucy wanted to holistically care for people on the inside as well as the outside, so essential oils with health and wellness properties were added. Through aromatherapy and skin absorption essential oils are known for healing properties and health benefits.

I recently reached out to Dr. Jacobs Naturals and spoke of how it has been a challenge trying to find clean body wash that my whole family would love. We all have sensitive skin and other brands were either too oily, didn't lather or the scent was too overwhelming.

I am currently using the Almond Honey Foaming Castile Hand Soap + Almond Honey Castile Liquid Soap for my Body Wash and last night for my selfcare pampering night, I opened up the Coco Loco Limeade Bar Soap and HOLY GUACAMOLE, I felt like I was TRANSPORTED to BORA BORA or MALDIVES or (fill in the blank and name your favorite island), because THAT is EXACTLY the SCENT + VIBE. It left my body and skin feeling the smoothest it has ever been!

I'm a fan of all the scents above, but when I had my Mom smell the Almond Honey, it was not her jam as she is pretty sensitive and particular with her scents.

Luckily, there are 12 other Castile Body Washes to choose from here !

Now it's just a matter of her deciding between Charcoal, Citrus (Orange Ginger), Coconut, Eucalyptus, Lavender, Peppermint, Rose, Sandalwood, Shea Butter, Sweet Tea Tree and Unscented.

What I also LOVE about Dr. Jacobs Naturals is that the Castile Liquid Soap that I use as my Body Wash can also be used as an All-Purpose Cleaning Spray, Produce Spray, Pet Wash and more!



In a spray bottle mix 1/4 cup Castile soap with 1 quart of water and shake to mix - remember to shake before each use. Read more here .

Photo courtesy of: Wix


Place a very small amount of Castile soap into a large bowl of water and mix. Dip and swirl each piece of produce, rinse with cold, running water, and pat dry. Read more here .

I'm excited to try out more of Dr. Jacob's Naturals products which include:


Belly Jelly by Dr. Jacobs Naturals was actually the brain child of Sister-In-Law, Freda Smeke. Since she can remember Freda has always had sensitive skin and with that, has always had to be cautious about what she put on her skin. She always looked for skincare and personal care products that were made with natural/organic ingredients and always toxin free. When she became pregnant with her first child, she looked everywhere for a natural baby ultrasound gel and to her dismay, could not find one.

And so Joe and Lucy's journey and partnership began with Freda. They began researching and formulating a multifunctional, natural ultrasound gel that may also reduce the appearance of stretch marks, yet was safe for the most sensitive skin. They developed Belly Jelly by Dr. Jacobs Naturals and went to work to verify that it was delicate enough for the most sensitive skin and safe for Mother and Baby with a RIPT Test. They also worked with Doctors and Dermatologists to gain approval for safety and use. Belly Jelly is the first-to-market, EWG Verified Baby Ultrasound and Stretch Mark Gel that is RIPT Sensitivity tested & approved, clinically proven, Dermatologist approved, cruelty free, non-GMO, hypoallergenic, and Vegan. It is also Gluten free, Fragrance free, Alcohol free, Dye free, Formaldehyde free, Paraben free, Petrolatum free, Propylene Glycol free, Phthalate free, and Sulfate free.


Photo courtesy of: Wix



Place a small amount of Castile soap onto your pet's fur or into your hands and massage into a lather, then rinse. Read more here .

You can choose from a variety of scents for your Pet Wash from: Almond Honey, Charcoal, Shea Butter, Coconut, Lavender, Rose, Unscented, Citrus (Orange + Ginger) and Sandalwood.

Note: Just to be on the safe side, you can show your pet's vet the ingredients before using on your fur baby!

A Few More Reasons Why I LOVE Dr. Jacobs Naturals

Community Care + Charity



Be sure to use my COUPON CODE below at checkout:


Visit Dr. Jacobs Naturals website HERE !

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