There’s something effortlessly appealing about the world Jenni Kayne has created, one that feels equal parts relaxed California ease + refined, intentional living. What began as a clothing line she launched at just 19 has grown into a full lifestyle brand rooted in timeless design, natural materials + understated luxury. Inspired by her Santa Monica upbringing, her aesthetic has come to define that coveted “California coastal chic” look, think elevated essentials that feel as